Hospital Management

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Daegu Exhibition & Convention Center

  • Medical Management
  • Hospital Branding Strategy
  • Hospital Management System

Unveil K-Medi and K-Beauty

APAAC invites you to a unique course which enables participants to experience Korea's exceptional medical services and the future of hospital management.

This Compact three-day program consists of highly practical lectures on hospital management and patient engagement trends along with intriguing visits to major plastic surgery & dermatology hospitals in Daegu as well as Korea's top health and beauty companies.

Renowned experts will unravel new dimensions of hospital management, providing adequate skills and knowledge on dfficient management of hospitals and healthcare systems.

Chair of APAAC Hospital Management Program Committee

  • Wonseok Choi Representative Director, V Plastic Surgery

    • CEO, V Design Works. Ltd.
    • Advisor Professor, Medical School, Daegu Catholic Medical Center
    • Founder, Coordi Soft. Ltd. (Medical Software)
    • Founder, HDIZ Ltd. (Cosmetics, Functional Foods Company)
    • Board-Certified Plastic Surgeons, Executive MBA

Lecturers

  • Sung-Min Yun CEO, ARA Medical Group

  • Jung-Hyun Yoon Professor, Department of Business Administration, Yeungnam University

  • Kee-Youn Woo CEO, Hospital Consulting SEMA Group Co. Ltd.

Program

Day Time Title Speaker
Dec. 1 (Fri) 08:00 Registration Opens
Lectures (@EXCO Rm.323), Dermatology Sponsored Session(@EXCO Rm.324) & Exhibition Tour
10:00-10:40 Effective Medical Management, AI-based Public Medical Service and Entrepreneurship- Successful Commercialization Cases Jung-Hyun Yoon
Yeungnam University
10:40-11:20 Hospital brands with patients from all over the country Sung-Min Yun
ARA Medical Group
11:20-12:00 The Effect of Hospital Management System on Management Performance Kee-Youn Woo
Hospital Consulting SEMA Group. Co, Ltd.
12:00-12:10 Completion Ceremony
12:00-13:00 Lunch
13:30-15:30 Dermatology Sponsored Session
15:30-16:00 Break Time
16:00-17:30 Exhibition Tour
17:30-18:30 Plenary Session
18:30-20:00 Opening Ceremony & Welcome Reception
Dec. 2 (Sat) Hospital Tour & City Tour
10:00-12:00 Hospital Tour
12:00-13:00 Lunch
13:00-17:00 Daegu City Tour

Registration Fee

Super Early Bird
(- 30 Sept)
Early Bird
(1 - 31 Oct)
Standard
(1 Nov - 3 Dec)
USD 300 USD 350 USD 400
Live Suregry included

How To Register

Register Now!

APAAC Exhibition Tour

Immerse yourself in the world of innovation as over 30 K-Medi and k-Beauty companies unveil their premier products. This is your chance to explore, consult, and acquire top-tier items that elevate Daegu's and korea's most dynamic fields such as dermatology, plastic surgery, hair transplantation, and dentistry. Collaborating organizations strive to elevate business growth of the anti-aging market.

Daegu Medical Tourism

Experience Medical Skin Scaling care & Scalp Treatment

Immerse yourself in revitalizing rejuvenation treatments for both skin and acalp along with deep relaxation and wellness in the vibrant medical tourism destination.
* Included in the Registration Fee

Hospital Tours

Embark on a journey which offers firsthand look into the advanced realms of K-Medi and K-Beauty

  • With a team of over 10 skilled surgeons and its 7-story 'V Square', V Plastic Surgery emerges as the pinnacle of the plastic surgery industry. Teh comprehensive approach and in-house prowess including design, cosmetics, sales, and software development, puts V Plastic Surgery at the forefront of integrated anti-aging solutions.

  • AllforSkin, certified by Joint commission International, specializes, in intensive care for scars, wrinkles, pigmentation, and hair transplants. It's not just about treatment; it's a commitment to advancing overseas markets and providing unmatched patient experiences.

  • BL Plastic Surgery & Dermatology - Korea's representative institution, consists of 17 skilled plastic surgeons and dermatologists. Renowned for meticulous service and structured patient management, BL takes care of every step form consultation to follow-up, while dedicated overseas coordinators attract international patients.

Company Tour: Discovering K-Beauty Enterprisese

Coceuco, a major cosmetics company in Daegu, is on a mission to embrace sustainable development for the planet, and to cultivate enduring improvements for your skin. Introducing their cosmetics brand, 'Reforve,' where beauty meets susainability.

Since 2008, SLC has revolutionized skincare with the "Modeling Mask Base Formula," crafting over a thousand specialized modeling pack products. This innovation defines SLC's commitment to pushing boundaries in skincare. With a diverse range of modeling pack finished products stemming from their leading modeling base, SLC remains a pioneer in skincare production.

  • Won Seok Choi

    Won Seok Choi

    · Director, V Plastic Surgery

    Won Seok Choi

    Won Seok Choi

    · Director, V Plastic Surgery

    • Biography arrow_drop_down

      - Korea Health Industry Development Institute Medical Korea Awards, 2013
      - Grand Prize as outstanding Korean Doctor, 2013
      - Win national official commendation as global health care, 2013

  • Junghyun Yoon

    Junghyun Yoon

    Yeungnam University

    Junghyun Yoon

    Junghyun Yoon

    Yeungnam University

    • Lecture 1
      • Title : Effective Medical Management, AI-based Public Medical Service and Entrepreneurship
      • Date : Dec 2(Sat), at 10:00
      • Room : Room 323
    • Abstract arrow_drop_down

      [Effective Medical Management, AI-based Public Medical Service and Entrepreneurship]
      In general, the medical/hospital management aims to learn the basic knowledge and skills required by managers or doctors who are working for hospitals. First of all, doctors or managers must understand organizational structures of medical institutions and then design them effectively, as well as strategies regarding marketing in order to learn the medical/hospital management. Of course, a hospital is a place that treats patients and provides public services. We often classify hospitals as non-profit organizations. However, the main purpose of medical/hospital management is to maximize the efficiency of hospital management. In addition, it is related to generating new revenue by commercializing products related to medical services. In order to maximize the efficiency of hospital management, it is necessary to establish and utilize a medical management information system. Next, the Ministry of Information and Communication is implementing an AI-based medical system to support the introduction of medical and health care solutions and services by using digital innovation technologies to public medical institutions. Through this, public medical institutions can accelerate digital transformation, such as building medical information systems and managing medical data, and promote patient-centered medical service provision and medical innovation. In other words, this efficiency can be maximized by collecting and managing data within the hospital. Entrepreneurship (e.g., innovativeness, proactiveness, risk-taking) is needed to conceive and commercialize new products. It may be a somewhat risky attempt away from a stable source of profit, but product must be commercialized aggressively, and innovative and proactive thinking must be possible to find new business opportunities. For this, hospital officials such as doctors or managers need to receive entrepreneurship education and commercialization education. The most important thing is to change your mind.

    • Biography arrow_drop_down

      - Former Research Professor of POSTECH
      - Former Professor of Dongguk University
      - Professor of Business Administration at Yeungnam University

  • Sung-Min Yun

    Sung-Min Yun

    Ceo, ARA Medical Group

    Sung-Min Yun

    Sung-Min Yun

    Ceo, ARA Medical Group

    • Lecture 1
      • Title : Hospital brands with patients from all over the country
      • Date : Dec 1(Fri), at 10:40
      • Room : Room 323
    • Abstract arrow_drop_down

      [Hospital brands with patients from all over the country]

      1. New strategies in line with changes in healthcare environment in 2024
      2. What are the hospital brand characteristics?
      3. What are the characteristics of a hospital with a strong brand
      4. Create hospital brand persistence

    • Biography arrow_drop_down

      - CEO of ARA Medical Group
      - Representative of Peng Yi Mei Beauty Hospital
      - Professor of Health Industry CEO Course
      - Vice President of the Chinese Healthcare CEO Association

  • Kee Youn Woo

    Kee Youn Woo

    CEO, Hospital Consulting SEMA Group Co. Ltd.

    Kee Youn Woo

    Kee Youn Woo

    CEO, Hospital Consulting SEMA Group Co. Ltd.

    • Lecture 1
      • Title : The Effect of Hospital Management System on Management Performance
      • Date : Dec 1(Fri), at 11:20
      • Room : Room 323
    • Abstract arrow_drop_down

      How strategies can be determined by the performance in hospital business? With one decision, it can make huge difference to your profits by hundreds of thousands to hundreds of millions.

      Talking to the clients who come after having trouble managing in their hospital, in many cases, mostly they are so confused that they just do the opposite of what they should do now and should’t do.

      For example, when opening a hospital newly, is it right to implement an incentive system to motivate employees or not? Incentive system can be designed in various ways depending on the growth stage of the hospital like [all vs some, temporarily vs periodically]

      If you just think ‘it will be effective and they will be motivated because I give you incentives’, you may end up in failure. Rather, they are not motivated at all as you expect and even they are asking for money whenever they do something.

      Whether planning to open a hospital or having been operating for over 10 years we will figure out the current growth of stage and definitely guide you what things should be done strategically in order of priority.

      This lecture will help you learn the important things that you should focus on as a CEO.

    • Biography arrow_drop_down

      - Provided consultations on hospital management across the numerous
      hospitals of Seoul, Daegu, Busan
      - Launched SEMA ON, Essential Management Solution for Opening Hospital
      - Established a corporation 'Mediflow' and inaugurated as Representative
      - Planning and Development of 'Mediflow-Management Solution' for
      collaborating work of hospitals
      - Planning and Development of 'Mediflow-Personnel Management Solution'
      which is customized for hospitals